JIMMY
Crowther
Jimmy C Hoops | All Things Mavs | Oklahoma State Athletics | Chat Sports
Portfolio & Linked media content
I have started building an engaged YouTube audience of nearly 5,000 subscribers. I record, edit, and upload all my own content, which includes regular long-form videos and daily short-form content. Over a third of my subscribers have been added over the last year alone.
Built an engaged community of over 100,000 followers on X through All Things Mavs since 2013. Since launching as a Mavs-specific account, it has since grown into more broad NBA content with a heavy focus on the Dallas Mavericks. Also founded All Things Thunder and help manage that account with another user I brought in to work with me in growing the brand.
Recording, editing, and uploading short-form video content on a daily basis. I engage with over 10,000 active followers & subscribers across TikTok, Instagram, and FaceBook. I record and edit most of these short-form videos on TikTok and share them to Instagram and FaceBook as well.
In my time with the Oklahoma State athletic communication department, one of my regular tasks was to create and upload graphics for gamedays, rankings, special announcements and more. I did this for multiple sports but primarily the men's and women's tennis teams.
I spent nearly two years as an on-air host for Chat Sports in Dallas, Texas. I was put in charge of growing the NBA side of the company; in my time there, the subscriber count grew from about 115,000 subscribers to over 227,000. I hosted multiple videos and live streams every day of the week in this time while writing my own scripts, scheduling out uploads, and utilizing SEO techniques to craft titles and descriptions.
As the Sports Information Director for the Oklahoma State men's & women's tennis teams for the 2019-20 season, I was in charge of creating their respective media guides. I was also tasked with editing and updated the men's basketball media guide for the 2018-19 and 2019-20 college basketball seasons.Â
MY STORY
Sports media has been a constant throughout my career, from working in the Oklahoma State Athletic department and hosting daily NBA programming to building my own basketball brand from the ground up. Through Jimmy C Hoops, I create written, short-form, long-form, and live content across multiple platforms, reaching millions of basketball fans each year. I manage the entire creative process, from developing ideas and telling stories to filming, editing, publishing, and analyzing performance, with the goal of creating content that connects with fans and keeps them coming back.
"I manage the entire creative process, from developing ideas and telling stories to filming, editing, publishing, and analyzing performance, with the goal of creating content that connects with fans and keeps them coming back."
SKILLS & EXPERTISE
SPORTS MEDIA
MEDIA STRATEGY
ATHLETIC COMMS
CONTENT DESIGN
With experience spanning collegiate athletics, NBA broadcasting, and independent digital media, I have built my career around creating sports content that informs, entertains, and connects with fans.
I understand how to take an idea from concept to audience by combining content planning, platform strategy, SEO, audience analytics, and an understanding of what makes sports content resonate.
My experience with Oklahoma State Athletics taught me how to manage media relations, create compelling written content, coordinate media events, and communicate effectively in a fast-paced collegiate sports environment.
From thumbnails and graphics to video and social content, I have hands-on experience designing and producing visual content that captures attention and strengthens a brand across digital platforms.
Reach me. Follow me. Connect.
JRCrowther@outlook.com
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Please feel free to reach out for collaborations, media inquiries, or content partnerships.